About StrategyLab
Whether you are running a major corporate division, a marketing campaign, a small business, a sales team, a group of athletes, or an independent project, your goal is to deliver positive results. StrategyLab offers a simple yet powerful approach to make sure you do just that.
The Roadmap
Wherever you are trying to go…
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Whatever you aim to accomplish…
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If you’re serious about a positive result…
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Your STRATEGY is your roadmap.
The Lab
In business as in science, The Lab is where partners collaborate, plans are executed, results are assessed, and improvements are made.
The Lab is where success is built.
The Process
Developing a good strategy is only half the battle. With a clear roadmap, your biggest challenge is staying on track. The key is to consistently follow a simple process that keeps you focused on the right actions.
1
OBJECTIVES
Clear direction of travel
2
WEIGHTINGS
Prioritising
the objectives
3
KPI's
What success
looks like
4
SCORES
Performance on each metric
5
PROCESS
The considerations and conversations that supercharge steps 1-4
Inside the Process...
The StrategyLab strategic process has five critical components:
Who is StrategyLab for?
Businesses - any size
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Small businesses are often fuelled by passion but need help in clarifying objectives and success metrics. StrategyLab guides you through the process from beginning to end.
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Larger businesses draw their success from an integrated set of small, short-term or departmental projects that roll-up to the broader organisational goals and strategy. StrategyLab ties it all together and keeps focus on the metrics that matter most.
1
Projects / Campaigns
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Any campaign - marketing, advertising, membership, fund-raising or other - needs a strategy comprised of clear objectives and measurable KPIs. StrategyLab helps you clarify your roadmap and stay on course.
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Similarly, any project needs a plan. A product launch, a business expansion, or a divisional re-structure - any meaningful project should have a strategy, and StrategyLab can help.
2
Teams
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A team is literally or metaphorically comprised of players - each with a defined role.
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The team's ultimate success or failure is determined by the performance of the players, each with it's own individual set of objectives and KPIs.
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If these metrics are not clear and regularly reviewed, the probability of team success drops dramatically.
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StrategyLab is the leadership tool to keep the whole team moving toward the target.
3
Why is
StrategyLab so Powerful?
Easy to Use - Fully trained in under an hour!
Saves Time - Drives clarity and efficiency from Day 1
Enhances Collaboration - All pulling in the same direction
Better Briefs - Clear view of success = better execution
Clarity For All - Identify and eliminate time-wasting actions
Data Cohesion - All KPI data integrated in a master scorecard
Data Requirements - Clarifies what you need and what you don't
Focus - Keeps users focused on core project mission
Simplicity - Makes a complex process clear and manageable
StrategyLab Features
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The SponsorLab platform is your own self-guided 'workshop' providing a clear and simple interface with intuitive prompts and output visuals that walk you through the strategic process the right way.
Dashboard View – A birds-eye view of all projects. One tile and performance indicator for each project plus an overall performance summary.
Weighted Objectives – StrategyLab prompts you to identify your key success outcomes for the project - weighted by strategic priority.
Measurable KPIs – Your quantifiable definition of 'what success looks like.' A Performance Window sets minimum threshold and target results so expectations are clear. KPI weightings assure you consider outcome priorities before the strategy is actioned.
Performance Scoring – As the results come in, a performance score is calculated for each KPI, Objective and Project. To improve the scores you must deliver activity that drives the KPIs. This keeps your eye on the ball.
Portfolio Analysis – As each project is scored, the overall portfolio performance score is built. Project weightings by investment level or strategic priority help assure resources are effectively deployed.
Universal Objectives – Key organisational objectives to be considered for all projects can be established at the Dashboard level. This assures portfolio synergy and enables cross-project reporting.
Performance Tracking – Compare current results to past years, seasons or timeframes with calculated variance.
Projected Performance – Partial project results can be instantly converted to full-project projections.
Milestones – Plot and chart progress on KPIs over time on any chosen interval.
Value Analysis – Linked directly to KPI performance, a Value of Investment (VOI) calculation can be activated for each project. A variation on ROI, this number represents total organisational value of the project.
Layered/Tiered Dashboards – For larger organisations with numerous projects, separate dashboards can be created for each region, division, team or any sub-division you use. These then roll-up into a single summary dashboard for an 'executive view' of overall performance.
User Management – Completely customisable so you can control which users can see and edit each project.
One-Click Reports – Easy output for sharing or printing.
It's The Process
Successful strategy execution is about THE PROCESS as much as the plan. StrategyLab guides you through each step of the strategic process.
Right order.
Right pace.
No shortcuts.
Regardless of the numbers on your scorecard, your strategy will be more successful for having gone through the StrategyLab process. Once you get started you'll know what we mean.
StrategyLab - Get started today.
